Sony has announced that it will open Digital Media Production Center Japan, a base for “advancing and engaging in media production together with creators”, in February 2026.
The space is located inside the Sony Group headquarters in Minato-ku, Tokyo. Following the United States and the United Kingdom, this will be the third global location.
The facility enables “comprehensive verification of the entire media production workflow” – from experiencing the latest filmmaking equipment to virtual production shoots, XR-based spatial content creation, post-production and test screenings.
By collaborating with existing centers in the US and the UK, the new location will aim to facilitate the mutual exchange of global production techniques, expertise and success cases.
“Sony has cultivated a wealth of technologies and expertise in fields such as cinema, virtual production, and XR, and is strengthening its solutions for spatial content creation,” a press release said.
“By advancing the fusion of physical and virtual worlds and expanding creators’ expressive possibilities, the company aims to create new entertainment experiences together with creators.”
Sony will equip DMPC Japan with the latest cinema cameras, lighting equipment, production studios, a virtual production studio, XR solutions and more, providing a practical environment where Sony and creators can work together on new creative techniques, solve production challenges, and share feedback to inform future product development.
It will also serve as a venue where professionals – including cinematographers, camera operators and post-production teams from around the world – can gather, interact, learn and collaborate through dialogue and joint work.
The facility will initially serve professional creators and will later expand to function as a base for fostering the next generation of creators, especially those involved in spatial content creation, who will lead the future of media production.
By working with these creators, DMPC Japan will contribute to the advancement of the media production industry.
Key features of the centre – provided by Sony – are available below.
• Production Studios
The studios are fully equipped to meet diverse filming needs, featuring the CineAlta flagship camera Venice 2, the Cinema Line camera lineup, and various lighting equipment. They also include a production design set supervised by the Japan Film and Television Art Directors Association, enabling practical test shoots.
• Post-Production Facilities
The centre features the BVM-HX3110 reference monitor to support precise colour evaluation and professional colour grading environments. It also includes a BRAVIA 9 for use as a client display for checking image quality as it would appear on a large-screen TV. While production studios and post-production studios are typically located separately, DMPC Japan houses both within the same facility, enabling efficient end-to-end testing from shooting to finishing.
• Virtual Production Facilities
An In-Camera VFX studio using Crystal LED wall, Verona, is installed. Combining the OCELLUS camera-tracking system, the CineAlta Venice 2, and the Virtual Production Tool Set, a software suite for virtual production, the facility supports verification of virtual production workflows made possible by Sony’s comprehensive ecosystem. It also accommodates multi-camera live switching for broadcasting using equipment such as the HDC-F5500 system camera and the live production switcher MLS-X1.
• XR Solutions
As demand grows for 3DCG production technologies and environments alongside the expanding use of XR in virtual production, the facility incorporates the XYN solution suite to support spatial content creation. Visitors can also explore new possibilities in spatial content creation through the XYN Spatial capture solution (beta), which enables 3DCG production, film production leveraging motion capture technology via XYN Motion Studio and mocopi Professional mode, and glasses-free 3D viewing with Spatial reality displays.
More information is available on the Sony website.
