BAFTA and BAFTA albert have announced a new programme designed to raise awareness for impact production, to develop and upskill producers and creatives as impact producers, and to catalyse social and environmental change through screen content.
The Impact Production Campaign will see the launch of the BAFTA albert Impact Producer Accelerator Programme – a series of workshops commencing in 2026 to raise awareness for this role in the screen arts, to provide impact producers with the tools they need to create ambitious campaigns, and to create networking opportunities with key decision makers.
BAFTA albert’s Impact Producer Accelerator Programme was launched at ‘Stories to Change the World’, a BAFTA-led event with writer and director Richard Curtis (Love Actually) and director Damon Gameau (Future Council). Curtis and Gameau both advocate for impact producers and campaigns within the screen industries.
This event, the final in the 2025 BAFTA Green Light Series, explored the role of impact producers and impact campaigns, to effect real-world change instigated by on-screen content.
BAFTA said in a press release: “Impact producers create measurable strategies for issue-driven productions to engage communities best positioned to drive a desired social, political or cultural change – bridging the gap between stories on screen and their real-world outcomes.
“The announcement of BAFTA albert’s Impact Producer Accelerator Programme follows an intense period of scoping to understand how powerful screen content can be amplified to create social and environmental change.”
Jane Millichip, CEO of BAFTA, added: “We have all witnessed the incredible impact storytelling can have on our society – think Ocean with David Attenborough, Mr Bates vs The Post Office and Toxic Town. Real issues, real lives, and real-world outcomes.
“Harnessing the power of screen content such as this, to change hearts and minds and create a more sustainable future, can only be a positive step for us all.
“By supporting and championing the role of impact producers, this programme from BAFTA albert, supported by BAFTA, will ensure that social change can continue long after the credits have stopped rolling.”
Catherine Ellis, head of climate content, BAFTA albert, concluded: “I am delighted that we are announcing our Impact Producer Accelerator Programme today.
“We know the public want solutions for climate issues, so how can we galvanise great storytelling to engage audiences to act? Impact producers enable positive action from powerful films and TV programmes to build a better world.
“This programme is the culmination of months of research, and we are delighted to support the industry and impact producers with this work.”
