LED, projection and virtual production solutions company iMAG has announced the opening of a new office based at Pinewood Studios, marking the company’s third UK base and a “significant expansion” of its national footprint.
With a long history of working with productions at Pinewood Studios, the move aims to place iMAG at the heart of the UK’s film and television industry, offering closer support, faster response times and on-the-ground expertise for productions that rely on its LED, projection and on-set video production services.
iMAG provides both dry hire and full-service VP solutions, giving productions the flexibility to access technology and support in a way that best suits their creative workflow and budget.
The company’s VP team specialises in travel simulation and other complex, high-demand environments, with a portfolio that includes work for Apple TV, Netflix, Marvel Studios, Sky, BBC, Lionsgate and Paramount.
Stephen Maddox, iMAG’s producer, said: “I’m thrilled that iMAG is now establishing a permanent presence based at Pinewood Studios.
“It’s a natural step for us, being close to our clients, supporting them in real time, and helping productions make the most of what virtual production can achieve.
“With our mix of dry hire options and fully hands-on VP services, we can offer the flexibility and expertise that modern productions demand.”
Alex Strachan, managing director at iMAG, added: “Pinewood Studios has always been an exciting hub for creativity, and our new presence on the lot represents another step forward for iMAG.
“As demand for virtual production continues to grow, being based at Pinewood Studios ensures we can work even more closely with our clients to deliver outstanding results across film and television.
“With a dedicated on-site presence and deep expertise in LED, projection and media-server technologies, our talented team is proud to be driving the future of virtual production for film, TV, and commercial projects.”
