CVP, one of Europe’s leading suppliers of professional video and broadcast solutions, has launched a Global Price Guarantee – a new initiative that aims to ensure customers can shop with total confidence.
The Guarantee means the price customers see in their preferred currency (£, €, $) is the final price they pay, with all taxes, tariffs, duties and shipping included upfront.
This enhanced transparency is powered by CVP’s new cross-border checkout tool, which provides buyers with “complete clarity on duties, taxes and import fees before placing an order”, CVP explained.
As many of CVP’s international customers purchase high-value equipment, clear visibility of total landed cost is seen as essential for building trust and supporting conversion.
Customers outside the UK and EU will see their exact final cost upfront, eliminating unexpected courier charges, hidden import fees and unnecessary delays at customs.
By prepaying duties and taxes, shipments clear faster, resulting in a smoother delivery experience and fewer customer service issues.
The value displayed and prepaid by the customer represents the total guaranteed cost. Customers who prefer to manage their own import charges can still select the familiar “pay myself” option, maintaining full flexibility.
The Global Price Guarantee is supported by CVP’s partnership with an industry-leading specialist in global logistics and pricing, combining expertise to deliver over 33,000 products for the media and entertainment market.
Customers can now access an extensive range of professional video and broadcast solutions at fully inclusive prices with no hidden costs, all supported by CVP’s trusted technical advice, consultancy and customer service.
Following rapid growth across Europe in recent years, CVP is now accelerating its global expansion, “reinforcing its commitment to being locally focused yet globally connected”, it said.
Managing director Jon Fry said: “Our Global Price Guarantee is part of a long-term strategy to make international trade seamless and transparent, giving our customers complete confidence in the costs of their professional equipment wherever they are in the world.”
