German battery manufacturer bebob, a leading provider of professional power solutions for film, broadcast and production, is expanding its activities in the United States.
In addition to its long-standing relationships with respected US dealers and the recent announcement of a new service partner, bebob has created the new position of national sales manager USA, with Donald Mainardi appointed to this role and serving as the direct sales contact for all US clients.
With an extensive background in the film and broadcast industry and a strong network of established relationships, Mainardi is said to bring a wealth of experience to the position.
Prior to joining bebob, Mainardi held key sales positions at a leading battery manufacturer and at Panasonic Broadcast, where he was responsible for managing broadcast and production clients across the US.
Through this new appointment, bebob reaffirms its commitment to the North American market.
“The company’s strengthened presence will enable improved product access and consulting as well as enhanced customer support tailored to local needs,” bebob said.
“bebob products already enjoy an excellent reputation among American filmmakers,” added Mainardi.
“I’m thrilled to introduce these premium-quality batteries to cinematographers and filmmakers across the US – and to help support their success in the market.
“Along with the new service partner BW Energy and Innovation, we’re positioned to offer even better service, faster response times, and closer collaboration with both end customers and resellers.
“Customers at bebob USA can look forward not only to expert advice but also to very fast turnaround times and first-class shipping services.”
On the service side, bebob has recently partnered with BW Energy and Innovation, a US-based battery testing and evaluation lab providing comprehensive end-of-life battery testing and grading services.
BW Energy and Innovation’s parent, Blue Whale Materials, is a US-based leader in providing responsible lithium-ion battery recycling and recovery solutions.
Through its strategic alliances and established network of collection partners, BW Energy and Innovation provides “safe and efficient collection and logistics solutions that help maximise the value of used batteries for bebob customers”.
BW Energy and Innovation is “uniquely positioned” to support one of bebob’s most important USPs: battery recelling. This process extends the life of bebob batteries through component-level repairs, saving valuable resources and costs, while supporting more sustainable production practices.
The collaboration with BW Energy and Innovation aims to ensure that bebob’s high sustainability and quality standards are maintained overseas, offering American customers not only advanced power solutions but also responsible and reliable after-sales support.
“These two appointments mark an important milestone in bebob’s international growth strategy,” says Michael Erkelenz, managing director at bebob.
“We’re excited to work closely with our American partners and resellers, and to provide the same level of excellence in service and product performance that bebob is known for in Europe.”
